Twitter is adding a “Happening Now” feature that will group tweets by event, the company announced today.
The feature, which will start with sports games, is yet another way the company is seeking to highlight information on its platform outside of the traditional follow model. Happening Now will appear in Twitter’s home timeline. When you click on an event, it will take you into a dedicated timeline for that event, where Twitter will highlight tweets about it.
“There’s so much happening on Twitter all the time, but it could be easier to find events you are interested in, and the conversation around those events, in the moment,” a Twitter spokesperson told BuzzFeed News. “If we know you are a Giants fan, we can guess you’d love to see the conversation specifically around a game. All this content already exists on Twitter – with Happening Now, we’re collecting it and making it simpler for you to find it in one place.”
Happening Now will eventually highlight tweets about live video, TV, and breaking news as well, the spokesperson said.